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Ask any car dealer when they know a past customer is out shopping, and most dealers will say, “We don’t,” or “When we […]

Electronic communications might be prevalent now, but it is still hard to beat the effectiveness of traditional direct mailers. Postcards and letters’ tactile […]

Constructing an effective direct mail marketing campaign is a lot like preparing an excellent meal. The devil is in the details, and the […]

Businesses need to communicate with potential customers. Saturation and targeted mailings are both effective means of direct marketing. These advertisements save money versus […]