Customer Retention

HOW DO YOU KNOW IF YOUR PREVIOUS CUSTOMER WAS OUT CAR SHOPPING YESTERDAY?

Most dealers do not do a great job keeping track of their past customers, even with all the software they may have. One reason is that the dealership relies on its sales staff and business development center (BDC) to call those past customers and focus on the more relevant customers who have purchased a vehicle recently to get either CSI or service retention. However, they avoid “cold calling” past customers as they do not have that original rapport.

Ask a dealer when they know a past customer is shopping, and most dealers will say, “We don’t,” or worse, “When we call the customer, and he says he bought yesterday.”

What about contacting “orphan customers” after the original salesperson has left? There is no relationship with a new salesman, so most aren’t even called. And to top it off, there are federal guidelines on how you approach customers after a certain period. No dealer wants to lose any sale, especially if it is their customer.

What if you could have a “spy” in all the dealers in your market who can keep an eye out for your past customers shopping for a car? Our program monitors a previous customer credit activity and looks for events that “trigger” our system when they apply for credit. Then, it notifies your dealer by e-mail the following day.

Our program does not track the customer like other companies that use an IP address or tag their phone, such as “geo-targeting.” We can monitor the customers you provide because we are a licensed third-party processor for Trans Union and Equifax and can provide that service to dealers based on the Fair Credit Reporting Act (FCRA).

Our program requires only the customers’ name and address—just like an old phone book, but without the phone number.

If you are tired of losing your past customers to the dealer next door, call 888-799-6001 or email us at  helpme@keepmycustomer.com for more information