ACCUCREDIT™ Mailers

This Is The Best Data-Driven, Targeted Mail Program Available!

The DriveToday Card™ AccuCredit Program, offered exclusively by Car Market Solutions, targets subprime consumers using a unique set of criteria to help you reach those more likely to get financed by your subprime finance sources.

Get Their Attention …Get Their Intent…Every Time

We mail the customer a letter by first-class mail, not 3rd-class bulk mail like other companies’ programs. Our personally embossed plastic card with the “peek-a-boo” window and invitation letter creates a high open rate.

We use four different calls to action – a toll-free number

backed by our live call center, text, QR Code, and web responses DRIVETODAYCARD.COM. Dealers find this gives

them a response rate 2 to 1O times the national average.

According to Money Magazine, nearly 20% of the country has subprime credit, as defined by the credit bureaus. For many, it hasn’t been so bad that they’ve filed for bankruptcy, but knowing they have less-than-perfect credit, they aren’t out shopping for a vehicle. To bring that customer into your dealership, you must contact them directly. Our ACCUCREDIT™ Mailers is the perfect program to get those consumers to your dealership. Targeting the right consumers at the right time is innovative marketing, and that’s how we generate the sky-high results you will see week after week.

WE ARE COMPLIANT

We make the mail compliant by following both the Fair Credit Reporting Act (FCRA) by having a legitimate financial backer for each credit-based mailer we send. We also are exempt as a direct mail company based on the FTC rule below:

Calls Made in Response to Direct Mail Advertising (FTC Rule)

“Direct mail advertising includes, but is not limited to, postcards, flyers, door hangers, brochures, “certificates,” letters, email, faxes, or similar methods of delivery sent to an identified person or family urging them to call a specified phone number about an offer of some sort. For purposes of the TSR, “direct mail” is not limited to messages sent by conventional mail delivery or private couriers. The exemption for calls responding to direct mail advertising is available both to telemarketers soliciting sales of goods or services and to telefunders soliciting charitable contributions.“