Posts archive for September, 2021

Constructing an effective direct mail marketing campaign is a lot like preparing an excellent meal. The devil is in the details, and the secret is in the sauce. That being said, there are a few tried and true tricks you can apply to your campaign to cook up some success.

Marketing Tip #1 – A Mile in They are Shoes

Put yourself in the customer’s shoes. Knowing your target audience is as essential, if not more so, than knowing your product. Certain people are looking to drive an SUV, while others only see themselves in a car, truck, or van. Now think about how the most stalwart car lady would feel when asked to test drive the SUV. She will not want to, and she will not want to open a piece of mail that is equally unattractive.

Create a piece of mail your audience will want to open by designing it for them. Think about what your potential readers want to see. Whether it is: “Your loan is approved ” or “Final warning about debt consolidation,” you can make opening your direct mail like opening the door to the perfect vehicle by putting yourself in your customer’s shoes.

Marketing Tip #2 – Make It Shine

You can expect more when you sell a clean vehicle. The mail your potential customers opens is no different. After all, it is an extension of your sales team. You would not want unkempt, dirty salespersons who mumble speak to a customer, so don’t put washy words in a washed-out mailer. Develop compelling stories that motivate your writing and choose a reliable printer that does a clean, spotless job.

Marketing Tip #3 – Use a List

The phonebook is not a list. For effective direct mail marketing, you need a targeted list. One of the best products we offer is designed to help you overcome this issue, so you are at a high starting point. Our ™ Credit Predictor Program puts buy here, pay here consumers in your sites, saving you money by making your direct mail marketing campaign even more helpful.

Businesses need to communicate with potential customers. Saturation and targeted mailings are both effective means of direct marketing. These advertisements save money versus the cost of traditional first-class mail. Saturation mailings are delivered to every household in a particular geographic area, including those that may not need your specific product or service. On the other hand, a targeted mailing is designed to reach only those households within a particular demographic, such as age, credit, and income. This is particularly important for luxury, pre-owned vehicles, and Buy Here Pay Here auto dealers who service a relatively small subset of the overall car-buying public.

Instead of sending generic sales pitches to the public, auto dealers can use targeted mailings to present their message to people in the market for an automobile. The letter should include information about how the features and benefits of its products or services are valuable to them. Targeting specific segments of particular demographic leads to a higher level of engagement and response rate as you inform the audience about an option that they may not have otherwise considered. The targeted mailing should also be in a form that prompts potential customers to open the letter, text message, or email. This approach will lead to higher sales as these potential customers see how the benefits of your particular product or service are superior to their other options.

This direct marketing approach requires businesses to identify and focus on their customer’s needs. A targeted mailing also requires staying abreast of the current state of the market. This is especially critical if interest rates and lending criteria impact the potential customer base. An example is how automobile financing options can vary for sub-prime borrowers based on changing economic conditions. The work involved in developing targeted mailings may not be readily available in-house. Businesses must also keep current on the latest direct mail techniques for getting people to read the message as their tastes and circumstances change. An experienced direct marketing company has the tools and experience to help determine the market that will be the most receptive to your product or service. Using a professional direct marketing company will help generate more leads that can be turned into sales at your automobile dealership.

Buying a car is no small purchase. This is why so many people want to buy a car. It is also why it is difficult for so many to complete such a transaction. Since the economic downtown, car dealerships have struggled with a decreased customer base. While there is no way to control the economic prowess of consumers, it is possible to encourage buyers with Buy Here Pay Here options.

Buy Here Pay Here is a unique setup that is exceptionally well suited for car dealerships. When a dealership uses this policy, they create a more straightforward and more powerful buying system for their customers. In essence, Buy Here Pay Here means that dealers offer cars and the financing necessary for customers to purchase those cars.

Other dealerships may have a wide selection of cars, but customers are expected to come up with their financing. In these cases, customers will either pay in cash, use credit cards or secure a loan from a bank. While these traditional methods can work, they are limiting buyers struggling to make ends meet. Banks have been reluctant to grant loans to individuals, which is one reason why car dealerships have struggled since the economic downturn in recent years.

However, when a car dealership offers Buy Here Pay Here options, it is possible to bypass the outside financing and provide loans on the spot. To do this, car dealerships can work with private lenders who specialize in such transactions. These loans are entirely legal and easy to operate. Better still, because these loans are not given at a standard bank, the eligibility criteria can vary widely, which means that even buyers with poor credit histories can get the money they need to buy a car. This way, buyers can come to the dealership, find a vehicle, and get the financing all in a single day. This streamlines the process for buyers and promotes overall sales, creating a situation where everyone wins.

When using Buy Here Pay Here, it is wise to invest in proper marketing to reach as many potential customers as possible. Phone and mail campaigns can be a great way to let the right customers know that they can purchase a new car sooner rather than later. In this way, it is possible to take a Buy Here Pay Here dealership to new levels of success.