Electronic communications might be prevalent now, but it is still hard to beat the effectiveness of traditional direct mailers. Postcards and letters' tactile nature makes them stand out in people's minds. However, not all such campaigns are equally potent. Below are tips for increasing your...
Constructing an effective direct mail marketing campaign is a lot like preparing an excellent meal. The devil is in the details, and the secret is in the sauce. That being said, there are a few tried and true tricks you can apply to your campaign...
Businesses need to communicate with potential customers. Saturation and targeted mailings are both effective means of direct marketing. These advertisements save money versus the cost of traditional first-class mail. Saturation mailings are delivered to every household in a particular geographic area, including those that may...