Do you know who shopped at your competitors yesterday? We do!
Every day, subprime and near-prime customers walk into the wrong dealerships. With our Prequalified Trigger Programs, we can reach these prospects for your dealership. Customers are “triggered” when their credit is pulled from a dealership or a lender in your market area the day before. We know that these prospects are actively shopping for a vehicle. It’s like having a spy in your competitor’s dealership.
Are Trigger Leads Legal?
Yes. Under the Fair Credit Reporting Act, trigger leads are legal as long as the company buying them meets certain legal requirements. We are an approved 3rd party processor for Trans Union and Equifax.
In fact, the Federal Trade Commission (FTC) and Consumer Finance Protection Bureau (CFPB) encourage these types of practices because it creates competition among lenders, which can help consumers get the best possible deal on financing.
Only the best dealerships can use this program and those dealers are exclusive.
You can choose the market and the credit score range that works for your dealership.
Watch our video below on how the DRIVETODAY CARD™ program works.