Bankruptcy Marketing for Auto Dealers

07 Apr Bankruptcy Marketing for Auto Dealers

In the current market, within the context of today’s uncertain economic climate, it is highly advantageous to tap into the highly profitable subprime market.

Most successful auto dealerships have established protocols for getting bankruptcy marketing procedures in place and cultivating relationships with lenders equipped to provide specialized financing to credit-challenged consumers. If you have a bankruptcy marketing plan in place, you should always look for expansion and improvement. If you do not, there has never been a better time to start.

Credit-challenged Customers are Common

Within the economic condition since the downturn, more and more consumers that would otherwise have excellent credit have encountered devastating situations that have caused them to file bankruptcy and thus mar their credit. For instance, one family may have been diligent about paying their bills on time, then suffered a job loss, resulting in bankruptcy to save their home. They may have returned to their responsible ways upon finding employment. In other cases, a medical disaster may have incurred insurmountable bills that could only be resolved by bankruptcy.

If not for a one-time event, these would be stellar borrowers. It would be foolish not to find a way to extend auto financing to such cases because their “black mark” was not necessarily due to chronic irresponsible behaviors. This type of scenario has become increasingly common in the past several years. They are a massive factor in the logic behind having an excellent bankruptcy marketing program for your dealership.

Complete Bankruptcy Marketing

We have examined the subprime market from every angle and analyzed all the factors and timelines that typically lead to post-BK borrowers seeking auto financing. We have concluded the best timing for a direct mail piece and created the ideal content of mail that will get action. If you are ready to get serious about acting on this lucrative bankruptcy marketing plan, get in touch with us today.