According to recent statistics, 21% of consumers have subprime credit. For many, it hasn’t been so bad that they’ve had to file for bankruptcy but knowing they have less-than-perfect credit, they aren’t out shopping for a vehicle. To bring that customer into your dealership, you need to reach out to them directly. Our Prequalified Credit™ Mailers is the perfect program to bring those consumers to your dealership. Targeting the right consumers at the right time is smart marketing, and that’s how we generate the sky-high results you will see week after week.